Introduction to Postcard Printing
Postcard printing began as envelopes with pictures printed on them. These envelope postcards came into their own during the Civil War when patriotic pictures were circulated. But the first real postcard, as we know them today, appeared in 1869 in the country of Hungary. The first use of the postcard as a souvenir seems to date from the Interstate Industry Exposition held in Chicago in 1873. Advertising on postcards first appeared in Great Britain in 1872. The first German advertising card appeared two years later, and cards featuring the Eiffel Tower appeared in 1889 in 1890. The first multicolor card was printed in 1889 on the German Island of Helgoland.
Initially most postcards were printed in Germany because the technology of the time was the most advanced in that country. Until 1901 writing was not allowed on the back side of the card but in this year the U.S. government began to allow the word “postcard” to be printed on the back. The divided back, as we know it today, soon followed. This allowed messages to be written on the back of the card, leaving the front for pictures.
Why Postcards Are Printed Today
Today, postcards continue to be an excellent means of advertising. The cost of postage is less than a letter, making postcards more cost effective. Postcards also make great reminders for appointments you have scheduled with your clients. Photo-postcards will also continue to be a favorite souvenir item. They are cheap, easy to save, and take up very little space.
Postcard Printing Q&A
How do I select the best paper for a postcard?
Most postcards are best printed on a glossy paper. You will want the paper to be sturdy so that it holds up in the mail. A heavy card stock will not curl, while a thinner paper will, especially if humidity is present. A card stock with the thickness of 14 or 16 points is recommended. Your printer may also use the term 80 or 100 lb. card stock.
Can I use a matte finish for a postcard?
If you are not printing a photograph or highly detailed graphics, a matte finish may be perfectly fine. If your postcard is an invitation to a birthday party, a matte finish is perfect for most situations. Consider your graphics, consider which you are printing, and base your decision on that.
Can I use postcards for marketing?
Postcards are an excellent marketing tool. Whether you are seeking to direct market a target audience or keep your current customers informed, postcards are a cost effective choice.
What is the most common postcard size?
The most common size of postcard is 6 by 4-1/4 inches. The U.S. Postal Service also accepts 7 x 6, 8 1/2 x 6 and 9 x 6, 11 x 6, and 8-1/2 x 11 inch dimensions. You are more likely to see these sizes during political campaigns.
Getting Started With Postcard Printing
Postcard printing will continue to be a useful tool for many businesses. Introduce people to your business. Tell them about your sales. There may be plenty of competition but the postcard will still benefit the tourism industry. Often tourists frame quality postcards as souvenirs. Charitable donations improve when postcard reminders come in the mailbox. The postcard remains a powerful tool, even if it is over 100 years old.
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